What is SEO?
Search engine optimization is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic.
What is on-page SEO?
On-page SEO (or on-site SEO) is the practice of optimizing web pages for specific keywords in order to improve search visibility and traffic. It includes making changes to elements like title tags, headings, content, and more.
Example of some on-page SEO action items includes: Optimizing your title tags and meta descriptions. Writing in-depth, quality content. Cleaning up your site's code.
How many types of SEO are there?
There are three types of SEO you need for a well-rounded organic search strategy: on-page SEO, technical SEO, and off-page SEO. By breaking down your strategy and thinking about SEO as these three categories, it will be much easier to organize and execute your optimization plans.