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What is Off-Page SEO?
Off-page SEO refers to anything done outside of your website with the potential to affect search engine rankings. Optimizing your site for off-page SEO means you'll have to improve the way that both users and search engines see your site in terms of credibility, authority, popularity, and relevance. All the activities that happen away from your website to raise your site's rankings. Off-SEO tips include links, social media strategy, influencer marketing, etc. One example is if you write a great blog post and someone with high influence in your niche retweets a link to it.

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What is on-page SEO vs Off-page SEO?
While on-page SEO refers to the factors you can control on your own website, off-page SEO refers to the page ranking factors that occur off your website, such as backlinks from another site. It also includes your promotion methods, taking into account the amount of exposure something gets on social media, for example.